Case Study: Manufacturer
Solutia Background:
Manufacturer with international sales, sales of $1.67 Billion Annual Revenue, 50 world-wide locations.
Product:
Specialty Chemicals
Target audience:
Engineers designing, airplanes, cars, electronics, sporting goods, food packaging and other products using nylon plastic pellets, PA66.
Gallery:
Challenge:
Solution:
- Improved Website look and feel, navigation, and user experience.
- Search Engine Optimization for USA and China.
- Photo shoot of products and people to provide original photos for website.
- Globalized Website design and structure for easy localization to China and other countries in the future.
- Developed internal clickable banner ads to guide site visitors through site and with strong Call to Action (CTA) statements to increase leads.
- Developed and design animated banner ads for industry directory to increase traffic to Website.
- Enhanced Website conversion with additional modifications.
Results:
- Increased Website traffic by 120%
- Improved website Search engine ranking : Google, Yahoo and Baidu (China’s search engine)
- Increased number and quality of leads which produced more closed sales
- Increased Website Conversion by over 300%
- Website started with producing approximately $9,000 in gross profits a month to $900,000 in gross profits.
Project included:
- Marketing Research & Analysis
- Competitive Analysis
- Marketing Strategy
- Website Redesign
- Website Globalization & Localization
- Content Development
- Photography
- Search Engine Optimization (SEO)
- Banner ad development
- Website Analytics
- Landing Page Optimization
- Website Conversion Optimization
