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Case Study - Solutia | Manufacturer Lead Generation

Case Study: Manufacturer

Increased Leads by over 300% in One Year

Solutia Background:

Manufacturer with international sales, sales of $1.67 Billion Annual Revenue, 50 word-wide locations. 

Product: Specialty Chemicals
Target audience: Engineers designing, airplanes, cars, electronics, sporting goods, food packaging and other products using nylon plastic pellets, PA66.

Challenge:

Solution:

  • Improved Website look and feel, navigation, and user experience.
  • Search Engine Optimization for USA and China.
  • Photo shoot of products and people to provide original photos for website.
  • Globalized Website design and structure for easy localization to China and other countries in the future.
  • Developed internal clickable banner ads to guide site visitors through site and with strong Call to Action (CTA) statements to increase leads.
  • Developed and design animated banner ads for industry directory to increase traffic to Website.
  • Enhanced Website conversion with additional modifications.

Results:

  • Increased Website traffic by 120%
  • Improved website Search engine ranking : Google, Yahoo and Baidu (China’s search engine)
  • Increased leads from 3 per month to over 25 per month
  • Increased number and quality of leads which produced more closed sales
  • Increased Website Conversion by over 300%
  • Website started with producing approximately $9,000 in gross profits a month to $900,000 in gross profits.

Project included:

  • Marketing Research & Analysis
  • Competitive Analysis
  • Marketing Strategy
  • Website Redesign
  • Website Globalization & Localization
  • Content Development
  • Photography
  • Search Engine Optimization (SEO)
  • Banner ad development
  • Website Analytics
  • Landing Page Optimization
  • Website Conversion Optimization
Contact Details

Address: 12747 Olive Street Road

Email: info@eplusm.com

Google Maps: See our location online.

Toll Free: 314.569.9880

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