Details of Project


  • Client: 5 Star Travel
  •  Industry: Travel

Highlights

  • Travel Package Search
  • Integration of 3rd-party Data
  • Call to Action Ads

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Five Star Travel contacted us about developing a Website that would help increase leads, but also help with online travel self-service. The situation faced by Five Star was that they used several travel vendor services and they did not have the in-house manpower to update the site daily with the newest travel packages and pricing. Travel packages can change instantly because agents nationally are selling into the package or hotel. That means a promotion or package for a given location and time can fill up instantly. Without having someone constantly updating their Website they could run the risk of overbooking a package.


We took on the problem with research and analysis. Our research found a company that supplies the package data which they update instantly. We presented to Five Star the vendor as their best option which may mean that we would not build their site for them, but we felt it was their best solution given their requirements. As it turned out the travel vendor only supplied generic Website designs which looked outdated and a bit amateurish. The final solution was a combination of our talents and the vendor's cloud program and data. We designed the layout and included advice on SEO, package layout, and standard Website conversion principles. 


The result was a custom-designed site, optimized for conversion built on top of a travel-data-driven system. 


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