Callier's Catering Company, a St. Louis catering company, contact us about their marketing and Website. They needed a site to generate leads as well as interact with current customers. Their current site was a stand-along website which did not produce leads.
The result was a conversion optimized Website with a cloud-based back-end. The program consists of several marketing tools in a all-in-one system. This system includes:
•Content management system (CMS)
•Customer Relationship Management (CRM)
•Email marketing with newsletters, drip marketing and email automation
•Easy to use drop-in online forms connected to CRM and email automation
•Robust Site analytics
Since the system is cloud based software, updates and new features are added automatically. The system stores all the data in one location which means when someone comes to Callier's Website and completes a quote form, their sales team receives an alert, the data is stored in the CRM and the lead receives a series of targeted emails. No more "lost" quotes, plus the a series of work flows were set-up which walks the staff through a process of activities to reply to the request in a timely manner, and nurture the lead into a satisfied client.
Callier's as seen a tremendous increase in leads due to the new Website and marketing system.