Solutia's Vydyne Website was created as a lead generation and sales support site. It was first developed to market in North America and China. For months after the site was launched, it was proving to be extremely successful.
Compared to the old site, it produced 97% more unique visitors and over 300% more visitors from China & Germany (another targeted country). The site's conversion ratio increased by over 700%. All of improved statistics were prior to additional SEO, PPC or marketing efforts.