Global Manufacturer Increased Leads by 300% in one year

Case Study: Manufacturer

Solutia Background:

Manufacturer with international sales, sales of $1.67 Billion Annual Revenue, 50 world-wide locations. 


Specialty Chemicals

Target audience:

Engineers designing, airplanes, cars, electronics, sporting goods, food packaging and other products using nylon plastic pellets, PA66.




  • Improved Website look and feel, navigation, and user experience.
  • Search Engine Optimization for USA and China.
  • Photo shoot of products and people to provide original photos for website.
  • Globalized Website design and structure for easy localization to China and other countries in the future.
  • Developed internal clickable banner ads to guide site visitors through site and with strong Call to Action (CTA) statements to increase leads.
  • Developed and design animated banner ads for industry directory to increase traffic to Website.
  • Enhanced Website conversion with additional modifications.


  • Increased Website traffic by 120%
  • Improved website Search engine ranking : Google, Yahoo and Baidu (China’s search engine)
  • Increased number and quality of leads which produced more closed sales
  • Increased Website Conversion by over 300%
  • Website started with producing approximately $9,000 in gross profits a month to $900,000 in gross profits.

Project included:

  • Marketing Research & Analysis
  • Competitive Analysis
  • Marketing Strategy
  • Website Redesign
  • Website Globalization & Localization
  • Content Development
  • Photography
  • Search Engine Optimization (SEO)
  • Banner ad development
  • Website Analytics
  • Landing Page Optimization
  • Website Conversion Optimization

Contact Details & Newsletter Registration:

  ePlus Marketing, LLC
Address: 12747 Olive Street Road, Suite 300  St. Louis, Missouri 63141

   Google Maps: See our location online.

  Phone: 314.569.9880

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