Lead Generation Done Right.
"God provides the sails, but man must provide the wind" St. Augustine
Your sales won't increase by themself. You must provide the work to get it done. The work includes, the right strategy and the right tactics implemented consistently. You may have SEO, Google Adwords and perhaps social media and email marketing and other tactics. But do you have the process written down? Is it being tweaked to provide the best conversion optimization. Do you answer the phone the same way? Ask the same questions? Or is your sales funneling missing a few things?
Let us help you increase leads and sales.
Our proven methodology can help you:
- Attract targeted prospects to your Website
- Convert site visitors into leads
- Qualify and score leads
- Develop, implement and manage lead nurturing campaigns
- Maintain customer retention programs
- Develop, implement and manage client leverage programs
Not all Websites sell something directly. It’s not easy to put a service in a shopping cart and check out. Other products are too complicated or customized to use an e-commerce Website. Still other companies, for a variety of reasons do not want to engage in online sales, but need to attract customers to come into their store or call their business. In these cases the Website owner use the Internet to attract prospects, increase awareness, assist with client relationships, and help with leveraging customers. A Lead Generation system can be developed for a B2B (business to business) or B2C (business to consumer company).
You need a strategy to attract, convert, retain and leverage customers.
A sound marketing strategy with tactics is the first step toward generating leads. You will need to setup a written process and system so that you can correctly and consistently implement, test, measure, analyze, and refine. The technical tools you can utilize with the ePlus Marketing systems include:
- Customer Relationship Management Programs
- eMail Marketing Campaigns
- Data Integration
- Campaign Analysis
- Social Media Integration
- Automated Drip Marketing Campaign
- Customized Postcard System
- Website Analytics and more
After carefully defining or updating your target audience demographics and psychographics, you need to develop what we call "Life of the Lead". Leads are ranked according to your industry's specifications from Suspect, Prospect, Lead and Client. We can given connect the prospect's digital foot print to the database. When calling a prospect, wouldn't you want to know if they just came back from a fantastic vacation, or play golf or maybe they just published an article. All these things are value in building a relationship and trust with your prospect.
Data is collected and systems are built for your suspect to receive valuable information which can help them in their business. Perhaps it's the latest article about market projections in their industry. Or it's an article about their competitor. Or perhaps they receive a postcard from you congratulating them on a promotion or a book they just published. Keeping up with these details is impossible unless you have the right tools and system to help you nurture a prospect so that you can turn them into a lead.
Imagine that your prospect tells you that they are not able to make a purchase until August. That's 6 months away. So, you put them in your CRM system to call in early August or even late July. However, what if you knew that in May they've been to your site 5 times in the last week. They've also posted on Social Media comments about a solution similar to your product or service. Are they gathering information in May to make a decision in August? Or, what perhaps, what is really going on is that the purchase will be made in May. Your Lead Generation System gives you an alert telling you the prospect's activity and moved them into to the "must call now" category. They are now a "hot lead" and not just someone being nurtured to remember you and your company.
What type of system do you have? What kind of system do you need to close sales faster and more efficiently? That is where a company like ePlus Marketing can come in and help you. A full service digital marketing company just doesn't design and develop and website, SEO, Social Media and Google Adwords. They should be assisting you in closing the from turning a suspect to a client.
All of your marketing systems needs to work together. They more they are integrated together the less manual work you will have to do in order to get reports, have your website and other marketing tools work seamlessly and in the end, the less it will cost you. One of the solutions is our all-in-one Website system. It is a cloud program which combines a Customer Management Relationship program, eMail Marketing Software, Website Content Management System and more.
See a video demo of our all-in-one Website system. This system not only gives you a Website that you can update without knowing programming, but it also has an email marketing, contact management, and e-commerce functionality built into it. There is no software to download or update -- it's a cloud based program so update and improvement happen automatically. Find out more amazing advantages of this Website marketing tool.
Your B2B or B2C marketing system will include an integration of online and offline promotional mix. Depending on your situation or need, your marketing program may include:
- Cold calling service to qualify leads and schedule appointments
- Combine direct mail with online marketing campaigns
- Follow-up after the sale with a combination of mail, phone call and email
- Tie your Website to your trade-show participation
- Your lead generation marketing strategy will be customized to fit your needs.
Want to get started increasing leads? Get a Marketing Analysis or if you’re looking to get start immediately, call us for a free one hour consultation at 314-569-9880.