If you're responsible for marketing your company's products or service then you know that your target audience needs to see your message anywhere from 5 to 7 times BEFORE they take action. That means multichannel marketing makes sense, but many companies neglect to develop and launch such a campaign.
We're put together several packages for companies to get started with multichannel marketing. First, we combined targeted direct mail and social media. You may be thinking why direct mail? Isn't direct mail dead? No it's not. There has been plenty of research that shows targeted direct mail can be very effective, especially when you combine it with other forms of advertising.
Did you know that 56% of customers find print marketing to be the most trustworthy type of marketing? Or that 40% of consumers try new businesses after receiving direct mail. AND 48% of people retain direct mail for future reference.
Recently, when surveyed, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.
So, consider developing your own multichannel marketing campaign or check out our new packages designed especially for small and mid-size companies to increase leads and sales.