Social Media Marketing: Engage, Expand and Amaze Your Customer
Increase Your Leads & Sales with Social Media Marketing
Social media marketing is not just a fade. It's not just for business to consumer (B2C) companies. A good social media agency knows that social media works for business to business industries as well. Social media helps get traffic to your site, influences purchasers, and has a high conversion rate. See a few of the statistics below:
83% of marketers indicate that social media is important for their business.
- Social Media Examiner
Social media has a 100% higher lead-to-close rate than outbound marketing.
- State of Inbound Marketing, 2012
79% of companies that have a blog report a positive ROI for inbound marketing in 2013.
- HubSpot State of Inbound, 2013
74% of consumers rely on social media to influence their purchase decisions.
- Adweek 2014
97% of all consumers search for local businesses online.
- Adweek 2014
So, according to the studies social media can increase traffic, enjoy a higher lead-to-close ratio and help consumers make a purchase.
More and more companies are seeing the advantages of using more of an inbound marketing approach. Inbound marketing refers to the marketing tactics and activities that bring Website visitors to a site rather than marketers having to go get prospects's attention. Instead of marketers interrupting a prospect's customers attention with and ad saying "here I am", inbound marketers earns the attention of the customers, makes the company easy to found and draws customers to Websites by providing compelling, useful and interesting content.
Are your social media marketing efforts producing results? Get our free marketing assessment to see how you compare to industry standards.