Improving Performance with Analytics
Analytics: Better Marketing through Better Information
What is Web analytics? It is the process of collating and analyzing a site's activity based on metrics to measure its performance. In other words, it data that tells you how people are coming to your site, what they look at, how long they stay, where they are from and other information.
Why should you care? Web analytics can tell you exactly what your site visitors are doing on your site. Without it you are blindly making changes and improvements and hoping for the best results. It’s the difference between reacting due to impulse compared to acting based on facts.
Knowing the right information helps optimize a site to achieve optimal results. Optimizing your site for performance includes such elements as:
- Promotional mix
- On site searches
What if changing the location of your search button produced 20% more leads or 30% more sales. Would you want to know? You would also want to know as soon as possible and not in weeks or monthly reports.
What does Web analytics measure? Many hosting companies and developers give their clients standard reports such as how many hits and unique visitors a site receives. Most of these programs only provide reports on the top pages. Using the right tools can give you more of the right information and measure the effectiveness of:
- Pay-per click programs
- Search engine marketing
- Content changes
- Lead generation initiatives
- Return visit strategy
- e-mail marketing
How successful is your site? Receive a no hassle Website Conversion assessment.