GEO Optimization
Get Recommended by AI
— Not Just Ranked on Google
What Is GEO — Generative Engine Optimization?
Something fundamental has changed in how your customers find businesses.
When someone asks ChatGPT, "Who's the best HVAC company in St. Louis," or asks Gemini to recommend a good estate attorney or a reliable plumber, - AI doesn't return a list of links. It returns a recommendation. One business. Maybe three. Not ten pages of results.
The businesses showing up in those answers aren't there by accident. They're there because their digital presence is structured in a way that AI search engines recognize, trust, and feel confident recommending.
That structure is what GEO builds for you.
Why This Matters Right Now
Google is still important. But it's no longer the only game in town — and it's losing ground fast. According to multiple industry studies, a growing percentage of search activity is now happening directly inside AI platforms. Your potential customers are asking AI assistants for recommendations every single day.
If your business isn't showing up in those answers, your competitor's is.
The window to get ahead of this is open right now. Most businesses have no idea GEO exists. That's your advantage — if you move first.
Who This Is For
GEO is particularly valuable for:
- Local service businesses — plumbers, HVAC, roofers, electricians, landscapers
- Medical and dental practices — where AI recommendations carry instant trust
- Law firms and accounting firms — where clients search by asking questions, not clicking ads
- Real estate professionals — where local expertise and reputation are everything
- Restaurants and hospitality — where "best" recommendations drive foot traffic
- Any business that depends on being found before the competition
The GEO Readiness Score
— Start Here. It's Free
Before strategy, you need a clear picture of where you stand.
Your free GEO Readiness Score is a snapshot assessment of how your business currently appears — or doesn't appear — in AI-generated search results. It looks at the key signals AI engines use to evaluate and recommend businesses, and identifies the gaps that are keeping you invisible.
This is not a software-generated report. It is personally reviewed and compiled by me — Patricia Hughes — an AI Marketing Strategist with 25 years of marketing experience who spotted this shift before most agencies were paying attention.
What your GEO Readiness Score covers:
- How your business currently appears in ChatGPT, Gemini, and Perplexity results
- Whether your website content is structured for AI readability and trust
- How your Google Business Profile is performing as an AI signal
- Whether your reviews, citations, and authority signals support AI recommendations
- Your top 3 immediate opportunities to improve your AI search visibility
Time to complete: 5 minutes on your end. 3–5 business days for your personalized score.
Get Your Free GEO Readiness Score
Why Work With Me
I'm Patricia Hughes, founder of ePlus Marketing LLC. I've been in sales and marketing for over 40 years — working with companies across more than 40 industries, from Fortune 500 manufacturers to local service businesses, law firms, nonprofits, and retailers.
I identified the shift to AI-driven search over a year ago when most agencies were still focused entirely on Google rankings. I've spent that time building a methodology specifically designed for this new landscape — not adapting old SEO playbooks, but building something purpose-built for how AI engines actually work.
I call it GEO — Generative Engine Optimization — and it is the most significant marketing shift I've seen in 25 years of digital marketing.
I work with a small number of clients at a time so every engagement gets my full attention. I don't hand you off to a junior account manager. You work directly with me.
Individual results vary based on industry, competitive landscape, starting point, and implementation. Past results are not a guarantee of future outcomes.
GEO Snapshot$297 Best for: Business owners who want to understand the landscape before committing to a full strategy.
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GEO Strategy Report$750–$1,200 Best for: Business owners ready to build a real AI search presence with a clear roadmap.
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GEO Advisory Retainer$1,500–$3,000/month Best for: Businesses serious about owning their AI search category long-term.
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GEO Optimization FAQ
Yes. GEO strategy is 100% remote and I work with businesses nationally. St. Louis area businesses receive the added benefit of local market knowledge.
SEO optimizes your presence for Google's algorithm — focused on rankings and click-through rates. GEO optimizes your presence for AI recommendation engines — focused on being cited, referenced, and recommended when someone asks an AI assistant a question. You need both, but most businesses have only focused on one.
Initial improvements can appear within 30–60 days as AI engines re-index updated content and signals. Building consistent AI visibility is an ongoing process — the businesses that commit to it early will have a significant advantage over those who wait.
GEO is most impactful for established local and regional businesses that depend on being found by new customers — typically businesses with annual revenues between $500K and $10M. If you're not sure whether this is right for your situation, start with the free GEO Readiness Score, and we'll find out together.
Ready to Find Out Where You Stand?
Your competitors are not standing still.
Every day that passes is a day they could be showing up in AI recommendations instead of you.
The GEO Readiness Score is free. It takes 5 minutes. And it will tell you exactly where you stand.
Get Your Free GEO Readiness ScoreNo cost. No obligation. No sales pressure. Just clarity.
Get Your Free GEO Readiness Score
Is AI Recommending You?
Your Free GEO AI Readiness Score
No cost. No obligation. Just clarity!
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