Increased Sales by 30% within 6 Months


High-end retail women’s boutique dress shop was established in 1988 in upper-middle class neighborhood. The store sells designer gowns, dresses, cocktail dresses, mother-of bride or groom dresses, sportswear, Prom dresses, Homecoming dresses and accessories. The store became known as the place to shop for designer gowns and dresses especially for mother-of-bride or groom.


Increase sales of Prom dresses by 10%, without online purchased. Customer must come into the store.



Store was known for mother-of-bride store with a target audience of over 40 years old.
New target audience: 16 – 18 year-old high school girls.



First year: Sold over 300 dresses, an increased of sales by over 30%. Best Prom season since the store opened in 1988.
Second year goal: Sell 400 dresses. Actual: Sold over 1,400 dress
Currently selling over 2,000 dresses 

Project included:

  • Marketing Research & Analysis
  • Marketing Strategy
  • Competitive Analysis
  • Website Design and Development
  • Social Media Development
  • Social Media maintenance and updates
  • BLOG
  • eMail newsletter and announcements
  • Contest with online registration
  • Direct mail postcard
  • Drip marketing
  • In-store photography
  • Promotions
  • Auto-responder
  • Landing page optimization
  • Search Engine Optimization
  • Website Conversion Optimization
  • Video

Contact Details & Newsletter Registration:

  ePlus Marketing, LLC
Address: 12747 Olive Street Road, Suite 300  St. Louis, Missouri 63141

   Google Maps: See our location online.

  Phone: 314.569.9880

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