Do Your Digital Marketing Results Measure Up?
Developing a digital marketing strategy involves more than getting your target audience to your site. It involves producing results.
SIDE-NOTE: On Digital Marketing vs. Internet Marketing
Digital or Internet Marketing - what term is correct? They have really come to mean the same thing. It is marketing that utilizes a digital format which usually means the Internet.
Your site visitors must take ACTION. They must either call, email, complete a form, buy something or download something. Until then, your site is not producing results.
Digital marketing includes the following:
1) Increasing traffic to your Web site:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media (Facebook, Twitter, etc)
- Video (YouTube)
- E-mail marketing
- Competitive analysis
- Site traffic analysis
2) Increasing results from Web site visitors:
- Site Usability – making the site easy to use for all visitors
- E-loyalty – creating loyalty
- Promoting Return Visits
- Creating the right message
- Converting visitors to clients
- Customer analysis
ANY site that expects to have site visitors should first develop a thorough digital marketing strategy. Getting traffic to your site is only the first step. Next, you need to make sure your site traffic is taking the desired action. Taking action is referred to as website conversion.
Our 7-Step Digital Marketing Supercharged Process©, is a proven system of developing, planning, execution and monitoring results in producing a site that is a true business and marketing tool. Most of our clients tell us that they want to take their business to "the next level". Of course the "next level" is
defined by them and is different for most people in some regards. When you boil it down it ultimately comes to increasing
sales, market share and profitability. Here's a list of what clients tell us about their previous situation: If you find yourself making similar statements we can help. Schedule your first appointment now.
We'll review your current situation and see if we are a good match for your needs.
Here's Why Most People Work with Us
Most of our clients tell us that they want to take their business to "the next level". Of course the "next level" is defined by them and is different for most people in some regards. When you boil it down it ultimately comes to increasing sales, market share and profitability. Here's a list of what clients tell us about their previous situation:
If you find yourself making similar statements we can help. Schedule your first appointment now. We'll review your current situation and see if we are a good match for your needs.Schedule Your Appointment Now!
When we met Brad he was a new Global Market Development Manager at Solutia. Solutia is a 2.8 billion dollar international plastics material and resin manufacturing company. Brad was in charge of a brand called Vydyne, a nylon plastic pellet which was sold by the tons around the world. These plastic pellets go into the manufacturing of a variety of products, from airplane parts to executive chairs. Solutia is a spinoff from Monsanto and did not have a marketing department. The new spinoff left marketing up to individual global market managers.
Meet Brad, from
Solutia, Internaltional Manfucturer
The main problem for Brad was that Vydyne’s current website was not producing leads and did not support the sales staff. He also knew the site did not represent the brand and looked unimpressive. The site was put together by programmers without a thought to lead generation, user experience, sales support, and most importantly, it was not globalized for international use.
ePlus Marketing competed for this project with several of the largest advertising companies in St. Louis. Brad was impressed by our expertise, which was evident in the questions we asked. Unlike other companies, we gave Brad an approach based on return on investment. Plus, Brad needed a firm that understood international digital marketing. Brad needed to increase sales throughout Europe and Asia with 8 main targeted countries, especially China. This meant that the website needed to go beyond just taking a website and translating the text to fit the target country’s language. Everything had to be localized to be culturally customized. Colors, male vs. female images, types and styles of images and other aspects need to be based on culture.
The results were astounding. Within a year, website traffic increased by over 120%. The site ranked on the first page and often in the first position within Search engine ranking : Google, Yahoo and Baidu (China’s search engine). The sales staff saw a 300% increase in leads. We told Brad that we focused on return on investment. The results were far beyond his expectations. Before Brad hired us, the Vydyne website and online marketing produced approximately $9,000 in gross profits a month. With our help he saw gross profits increase to $900,000 a month within a year.
“We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people.” - Brad Carmody, Solutia