Details of Project
- Client: Callier's Catering Company
- Industry: Food Service, Catering
- Lead Generation
- Catering Menu Search
- Drip Marketing
Callier's Catering Company, a St. Louis catering company, contact us about their marketing and Website. They needed a site to generate leads as well as interact with current customers. Their current site was a stand-along website that did not produce leads.
The result was a conversion-optimized Website with a cloud-based back-end. The program consists of several marketing tools in an all-in-one system. This system includes:
- Content management system (CMS)
- Customer Relationship Management (CRM)
- Email marketing with newsletters, drip marketing, and email automation
- Document Management
- Easy to use drop-in online forms connected to CRM and email automation
- Robust Site analytics
- e-commerce abilities
- and more.
Since the system is cloud-based software, updates and new features are added automatically. The system stores all the data in one location which means when someone comes to Callier's Website and completes a quote form, their sales team receives an alert, the data is stored in the CRM and the lead receives a series of targeted emails. No more "lost" quotes, plus a series of workflows were set up which takes the staff through a process of activities to reply to the request in a timely manner and nurture the lead into a satisfied client.
Callier's has seen a tremendous increase in leads due to the new Website and