Details of Project


  • Client: Callier's Catering Company
  •  Industry: Food Service, Catering

Highlights

  • Lead Generation
  • Catering Menu Search
  • Drip Marketing

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Callier's Catering Company, a St. Louis catering company, contact us about their marketing and Website. They needed a site to generate leads as well as interact with current customers. Their current site was a stand-along website that did not produce leads.


The result was a conversion-optimized Website with a cloud-based back-end. The program consists of several marketing tools in an all-in-one system. This system includes:

  • Content management system (CMS)
  • Customer Relationship Management (CRM)
  • Email marketing with newsletters, drip marketing, and email automation
  • Document Management
  • Easy to use drop-in online forms connected to CRM and email automation
  • Robust Site analytics
  • e-commerce abilities
  • and more.

Since the system is cloud-based software, updates and new features are added automatically. The system stores all the data in one location which means when someone comes to Callier's Website and completes a quote form, their sales team receives an alert, the data is stored in the CRM and the lead receives a series of targeted emails. No more "lost" quotes, plus a series of workflows were set up which takes the staff through a process of activities to reply to the request in a timely manner and nurture the lead into a satisfied client.

Callier's has seen a tremendous increase in leads due to the new Website and marketing system. 

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